It’s no secret we love books at Ideal and for our holiday window this year, we are honoring the Icelandic tradition of Jolabokaflod, or the “Christmas Book Flood.” A little background:

In Iceland, friends and family traditionally give books to each other on Christmas Eve, then spend the evening reading and sipping hot chocolate. This cozy custom began during WWII when strict currency restrictions limited what could be imported. Paper products were less expensive and more available, so books emerged as a favorite gift.

Since 1944, the Jolabokaflod has continued each year, beginning with the autumn release of Bokatidini, a catalog of newly published books that’s distributed to every Icelandic home. People use this guide when deciding which books to give as holiday gifts. It’s true that the majority of books in Iceland are sold between September and December in preparation for holiday giving.

Some favorite holiday titles are in the window for our own Jolabokaflod, but remember we have many more books for readers of all ages so stop in and take a peek.

Give a book, get a book, and cozy up to read!

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